FEB 16 2010

Recalls and Risk – An Update

National Highway Traffic Safety Administration

An update of the NHTSA data pursuant to the Toyota sudden acceleration complaints indicates that the complaint rates of Toyota are now approximately 4 times higher than the nearest rival manufacturer (Ford). Surely, part of this is due to complaint contagion, but not all… .

FEB 10 2010

Recalls and Risk

National Highway Traffic Safety Administration, Risk management

At first glance, the current wave of Toyota recalls brought back memories of the Tylenol recall of 1982. During that recall, Tylenol’s U.S. over-the-counter pain reliever market share quickly dropped from 35% to 8%. Based on its aggressive risk management, risk communication efforts, and repackaging response, Tylenol recovered in about a year. Some differences between…

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