An update of the NHTSA data pursuant to the Toyota sudden acceleration complaints indicates that the complaint rates of Toyota are now approximately 4 times higher than the nearest rival manufacturer (Ford). Surely, part of this is due to complaint contagion, but not all… .

At first glance, the current wave of Toyota recalls brought back memories of the Tylenol recall of 1982. During that recall, Tylenol’s U.S. over-the-counter pain reliever market share quickly dropped from 35% to 8%. Based on its aggressive risk management, risk communication efforts, and repackaging response, Tylenol recovered in about a year. Some differences between…

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